Coco Gauff, recently named the world’s highest-paid female athlete by Sportico for the third consecutive year, is adding another high-profile endorsement to her portfolio.
The 21-year-old two-time Grand Slam champion and world No. 3 has been announced as the newest global ambassador for Mercedes-Benz. The German automaker shared a series of photos on social media showcasing Gauff sitting in and on a four-door black Mercedes sedan, dressed casually in a leather jacket and jeans. “Power. Precision. Play without limits,” read the post, welcoming Gauff to the brand’s family.
According to Sportico, Gauff earned $23 million off the court in 2025, pushing her total earnings past $30 million for the second year in a row. Earlier this year, she launched Coco Gauff Enterprises powered by WME, departing the Roger Federer co-founded Team8 agency to take greater ownership of her career as an athlete, entrepreneur, and change-maker.
In a statement, Gauff said her personal ethos aligns with Mercedes-Benz’s commitment to pushing boundaries. “For me, tennis has always been about more than just winning. It's about growth, passion and determination. That’s why this partnership feels so special,” she said.
Gauff joins Roger Federer as a global ambassador for Mercedes-Benz in the tennis world.
