FILA has officially partnered with PPA Tour Asia in a move that further highlights the rapid growth of professional pickleball across Asia.
Under the agreement, FILA will serve as the Official Local Platinum Partner for two of the tour’s major 2026 events, supplying apparel and footwear for players, officials, volunteers, tournament staff, and VIP guests.
The partnership will cover the Ho Chi Minh City Open in Vietnam from August 6 to 9, followed by the Kuala Lumpur Cup in Malaysia from September 9 to 13. Both tournaments are expected to play a significant role in expanding the sport’s profile across Southeast Asia.
For PPA Tour Asia, the addition of a globally recognized sportswear company represents another important step in establishing pickleball as a major sport within the region. FILA’s involvement is also expected to elevate the overall tournament experience through professional event presentation and performance-focused apparel support.
The collaboration reflects FILA’s broader strategy of increasing its presence in emerging sports markets while promoting active lifestyles throughout Asia.
Jimmy Jin Bohyun, Managing Director of Misto Malaysia Sdn. Bhd., said the company views the partnership as an opportunity to support the sport’s rapid development and connect with communities embracing pickleball as an accessible and social activity.
He noted that FILA’s involvement across both tournaments demonstrates the growing interest from international brands in Asia’s professional pickleball scene, particularly in key regional markets such as Vietnam and Malaysia.
The agreement also positions FILA at the center of two rapidly growing pickleball hubs as participation levels continue rising across the continent.
With professional tournaments attracting greater commercial attention and increasing fan interest, the partnership is another sign of pickleball’s accelerating expansion in Asia’s sporting landscape.
