K-SWISS has strengthened its ties with professional tennis after signing a multi-year partnership with the ATP Tour to become its new Official Footwear Partner.
Announced on August 28, the agreement will see the heritage tennis brand provide footwear for ATP umpires, physiotherapists and other key officials throughout the season. K-SWISS will also give ATP players without an existing footwear sponsor the opportunity to compete in its shoes.
The partnership will extend beyond the court, with K-SWISS and the ATP planning a range of retail, marketing and digital initiatives aimed at connecting the brand with tennis fans around the world.
Source: Forbes
One of the key projects will be a new collection of five ATP-branded tennis shoes. The range will be available globally through K-SWISS and the ATP's online store, as well as through new physical retail stores at selected ATP tournaments.
ATP CEO Eno Polo said the partnership was a natural fit given K-SWISS's long history in tennis, with the brand having been involved in the sport for 60 years.
K-SWISS Chairman Ding Shui Po also highlighted the significance of the agreement as the company celebrates its 60th anniversary, describing the ATP Tour as the biggest stage in tennis.
K-SWISS already works with several ATP players, including Andrey Rublev, Tomás Martín Etcheverry and Zhizhen Zhang. The brand has also collaborated with players on footwear technology, including its K-Frame performance platform.
The partnership was formally signed in New York on August 27 as part of K-SWISS's 60th anniversary celebrations.
With the new agreement, K-SWISS gains a stronger presence across the ATP Tour while the partnership gives players and fans more opportunities to engage with the brand through footwear, retail and digital experiences.
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