The countdown to NBA All-Star 2027 in Phoenix has officially begun! Fans eager to immerse themselves in basketball's grandest mid-season celebration can now grab their tickets for a weekend packed with action, culture, and unforgettable experiences. From February 19-21, 2027, Phoenix will transform into a hoops paradise, with events ranging from the high-flying Castrol Rising Stars to the return of the beloved NBA Jam Session.
This is your chance to be part of the excitement as the NBA brings its premier fan events to the Valley. Get ready for an unparalleled showcase of talent, entertainment, and pure basketball passion!
Key Highlights for NBA All-Star 2027
- NBA All-Star 2027 fan event tickets are officially on sale now.
- Phoenix hosts a spectacular weekend from February 19-21, 2027.
- The iconic NBA Jam Session returns, featuring the Ruffles NBA All-Star Celebrity Game and NBA HBCU Classic.
- A full lineup of events includes Castrol Rising Stars, a Music Festival, and exclusive fan rewards.
Jam Session: The Ultimate Fan Extravaganza Returns
The fan-favorite NBA Jam Session is making its triumphant return for the first time since NBA All-Star 2014. Spanning over 300,000 square feet at the Phoenix Convention Center from Friday, February 19 to Sunday, February 21, this three-day event is the ultimate fusion of basketball, culture, and entertainment.
Expect more than 40 interactive activations, over 100 talent appearances, live panels, engaging podcasts, and exclusive merchandise. NBA Jam Session truly celebrates the league's deep connections to art, fashion, music, and technology, offering something for every fan.
Even before stepping inside, Canyons on Third will serve as a free, family-friendly outdoor space. Here, fans can enjoy basketball activities, delicious food trucks, and a dedicated viewing area for select NBA All-Star events—no ticket required to join this vibrant street party.
Star Power on Display: Celebs, Rising Talents, and HBCU Pride
Within Hardwood Central, nestled inside NBA Jam Session, some of the weekend's most anticipated events will unfold. The Ruffles NBA All-Star Celebrity Game tips off on Friday, February 19 at 5 p.m. MT, showcasing stars from sports, entertainment, and culture battling it out on the court.
On Saturday, February 20 at noon MT, the NBA HBCU Classic presented by AT&T highlights the rich basketball tradition of Historically Black Colleges and Universities. Importantly, a ticket to either the Celebrity Game or the HBCU Classic grants same-day access to the entire NBA Jam Session experience.
The league's brightest young stars will take center stage during Castrol Rising Stars on Friday, February 19 at 7 p.m. MT at the Mortgage Matchup Center. Witness the top first and second-year players as they showcase their incredible talent and compete for glory.
Beyond the Courts: Music, Rewards, and VIP Access
Downtown Phoenix will also pulsate with sound during the NBA All-Star Music Festival. This two-night outdoor event on Friday, February 19 and Saturday, February 20 promises headlining musical performances, delicious food, special appearances, and unique photo opportunities, creating an electric atmosphere for all.
For those seeking an elevated experience, NBA Experiences presented by DoorDash offers unique access and premium hospitality packages. Visit NBAExperiences.com to explore how you can take your NBA All-Star 2027 weekend to the next level.
Local Phoenix fans have a unique opportunity with the NBA All-Star Rewards Program. By downloading the NBA Events App and registering, you can earn exclusive prizes, including NBA All-Star game tickets, All-Star Saturday Night tickets, and more, simply by visiting and shopping at participating local businesses. This program is a fantastic way to support local entrepreneurs and drive economic activity across the Valley while getting a chance to win big!
Don't Miss Out: Secure Your NBA All-Star 2027 Experience
Tickets for these incredible events are available now at NBAEvents.com. Make sure to download the NBA App for the latest NBA All-Star 2027 content, including premier benefits and fan rewards offered through NBA ID, the league’s membership program. The NBA Events App and NBAEvents.com are your essential guides for schedules, tickets, and exclusive experiences. Don't wait – secure your spot for NBA All-Star 2027 in Phoenix today and be part of basketball history!
