NEW YORK — The National Basketball Association (NBA) revealed the five companies chosen for the 2026 NBA Launchpad cohort, the league’s program designed to identify, test, and support emerging technologies that enhance basketball.
From over 200 global applicants, these companies stood out for their potential to advance the game, grow NBA business, and engage fans and communities through innovative platforms, products, and solutions.
The NBA today announced the five companies that will make up the fifth cohort of NBA Launchpad, the league’s initiative to source, evaluate and pilot emerging technologies to further impact the future of basketball.
📰 Full release:
— NBA Communications (@NBAPR) January 21, 2026
““As we enter the fifth year of Launchpad, we’re proud of the meaningful progress the platform has made in shaping the future of the game,” said Tom Ryan, NBA Senior Vice President and Head of Basketball Research and Development. “We’re excited to work with this diverse cohort to drive innovation and elevate the sport and fan experience worldwide.”
The cohort will participate in a six-month pilot program, receiving hands-on support from the NBA and WNBA to refine and scale their technologies. The program will culminate with Launchpad Demo Day at the 2026 NBA Summer League in Las Vegas, where the companies will showcase their solutions to league executives, partners, and investors.
The five companies selected for the 2026 NBA Launchpad cohort reflect the league’s ongoing commitment to integrating technology into basketball, fan engagement, and community impact.
