PPA Tour Asia has announced a new partnership with ANCHOR Sports, appointing the agency as its official China social media partner. The collaboration aims to strengthen the tour’s digital presence in China as pickleball continues to gain popularity across Asia.
Beyond managing social media content, ANCHOR Sports will focus on building an engaged online community for PPA Tour Asia within the Chinese market. The agency brings extensive experience in introducing international sports properties to Chinese audiences and growing dedicated fan bases. Its client portfolio includes major global leagues such as the NFL, MLB, and NBA, as well as leading football clubs FC Barcelona and Chelsea.
“We are honoured to partner with the UPA, which represents the highest competitive standards in pickleball,” said Tristan Chen, CEO and Founder of ANCHOR Sports. “Through our expertise in social media, we believe pickleball can reach a wider audience and become part of the leisure sports lifestyle for urban communities in China.”
UPA Asia Marketing Director Josephine Tan welcomed the partnership, highlighting ANCHOR Sports’ proven track record in fan community building.
“We’re excited to work with ANCHOR Sports as we continue to grow pickleball across China,” Tan said. “Their experience with some of the world’s biggest sports properties makes them the ideal partner for this next phase of the tour.”
The partnership comes as PPA Tour Asia prepares to launch its second season in April with the MB Hanoi Cup 2026. The inaugural season in 2025 featured seven tournaments across the region, concluding with the Vibrant Linping Hangzhou Open in December, which marked the tour’s first event in mainland China.
As the tour looks to expand its footprint and deepen fan engagement in key markets this season, ANCHOR Sports will play a key role in supporting PPA Tour Asia’s growth objectives.
