Port Vale have teamed up with Panini to create an exclusive sticker featuring global superstar Robbie Williams. The bespoke “shiny” marks the first home game since Williams officially became a sponsor of his boyhood club this summer.
Key Highlights:
- Robbie Williams gets his own exclusive Port Vale x Panini “shiny”.
- The collectable celebrates his sponsorship of Port Vale.
- The collaboration fulfils Williams’ childhood dream of becoming a Panini “shiny”.
- Fans can claim the sticker ahead of Port Vale’s clash with Tranmere Rovers.
Robbie Williams Gets His Own Panini 'Shiny'
The limited-edition Port Vale x Robbie Williams Panini sticker celebrates the unique connection between two iconic Stoke-on-Trent names, with supporters getting their first chance to claim the collectable ahead of Saturday’s match.
Fulfilling A Childhood Dream
Katie Gritt, Head of Sport Marketing at Panini, said the collaboration fulfils a major childhood ambition for Williams while celebrating his sponsorship of Port Vale’s kit this season.
“We are delighted to bring this limited-edition Port Vale x Robbie Williams Panini sticker to Vale fans!” Gritt said. “To be able to collaborate with the club and with Robbie in this way, fulfilling a childhood dream of Robbie’s to be a Panini shiny, is the perfect way to celebrate Robbie’s sponsorship of Port Vale’s kit this season!”
Port Vale’s Head of Content and Media Operations, Dan Townley, also highlighted the club’s continued relationship with Panini following last season’s 150th-anniversary release.
“We are proud to once again be working closely with the team at Panini to create another exclusive collectable,” he added. “We’re delighted to be able to celebrate a very special club partnership in such a unique way. and we’re hoping fans love the sticker as much as we do.”
Williams Deepens Port Vale Ties
Williams has significantly increased his backing of Port Vale ahead of the current campaign. His initials now feature prominently on the front of the club’s playing shirts and the sleeves of their training wear. The lifelong fan has also expanded his off-pitch involvement, recently becoming the first-ever ambassador for the Port Vale Foundation, the club’s charitable arm.
Tranmere Rovers Await
Fans can pick up the limited-edition Robbie Williams Panini sticker from the Panini stand in the Holdcroft Motors Fanzone this Saturday. The release coincides with Port Vale’s home fixture against Tranmere Rovers, giving supporters the chance to secure a unique piece of club memorabilia.
