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SM Active Hub: The Unstoppable Force Behind Philippine Pickleball Boom

SM Active Hub: The Unstoppable Force Behind Philippine Pickleball Boom

Kate
Kate
Published: Jun 2, 2026

SM Supermalls was building sports courts before pickleball was a trend. Now that pickleball is every

The pickleball revolution in the Philippines isn't just happening; it's being supercharged by SM Active Hub, a force that has undeniably transformed the sport from a niche activity into a mainstream phenomenon.

  • Unrivaled Scale: SM Active Hub boasts 86 courts across 29 malls nationwide, forming the largest mall-based pickleball network in the Philippines.
  • Community Power: Over 130,000 members are actively engaged, growing the sport from Luzon to Mindanao.
  • Pro-Level Experience: Top international pros like McKonner Dy and James Ignatowich regularly visit, elevating local play and inspiring fans.
  • Event Juggernaut: SM Supermalls has hosted over 100 tournaments, clinics, and open plays, solidifying its role as a premier event organizer.

The Unstoppable Expansion of Philippine Pickleball

SM Active Hub isn't just building courts; it's constructing a nationwide sporting empire. With an astounding 86 pickleball courts spread across 29 SM malls, it proudly stands as the Philippines' largest mall-based pickleball network. This monumental growth isn't just about numbers; it's about accessibility.

From the bustling cities of Luzon to the vibrant communities of Mindanao, the courts are alive with over 130,000 members. This incredible membership base continues to swell, proving the sport's deep-rooted appeal and SM Supermalls' commitment to fostering active lifestyles.

Beyond the Courts: A Hub for High-Octane Action

SM Active Hub does more than just provide infrastructure; it ignites the competitive spirit. The network has orchestrated over 100 tournaments, open-play sessions, and coaching clinics, establishing itself as a dominant force in the country's sports event landscape. This relentless calendar ensures continuous engagement and development for players of all levels.

Signature Showdowns and Regional Challenges

Anticipation is building for the SM Pickleball Super Series Year 2, presented in partnership with Toby’s Sports. Following the immense success of its legs at SM North EDSA and SM Mall of Asia, this series promises even more thrilling action.

Concurrently, the SM Active Hub Pickleball Trio Challenge is heating up across multiple locations, including SM City Bicutan, SM City Sta. Mesa, SM City Santa Rosa, SM City Marikina, and SM Center Muntinlupa. These qualifiers are paving the way for an epic finale at the brand-new Four E-Com Center, a six-court marvel that's quickly becoming a premier destination for the sport.

World-Class Talent Ignites Local Passion

A hallmark of SM Active Hub's success is its ability to attract global pickleball superstars. In 2026 alone, an impressive nine professional players graced SM courts, offering Filipino enthusiasts an unparalleled opportunity to witness elite-level play. This influx of international talent is crucial for inspiring the next generation of local champions.

McKonner Dy and James Ignatowich Lead the Charge

Filipino-Canadian sensation McKonner Dy, a 16-year-old national champion and PPA Tour athlete, captivated audiences during his multi-mall tour from April 9 to 12. His electrifying exhibition games, engaging meet-and-greets, and unique activations like Night Glow (at SM City Cabanatuan and SM Center Muntinlupa) and Neon Paddle (at SM Center Antipolo Downtown) left an indelible mark.

PPA Champion James Ignatowich, a former world No. 3 in Mixed Doubles and co-founder of RPM Pickleball, also headlined the Toby’s Pickleball Super Series at SM North EDSA. His presence offered a masterclass in strategic play and raw power.

Looking back, Lauren Mercado, the Filipino-American pro ranked No. 1 U18 in Nevada and No. 10 U18 in the US, toured in 2025, directly engaging with local players and sharing invaluable insights.

Cultivating a Lifestyle: The SM Pickleball Experience

SM Active Hub is building something far grander than just courts and tournaments; it's forging a vibrant pickleball culture. Events like the Pink Paddle Club at SM City East Ortigas, Night Glow, and Neon Paddle transcend mere competition. They are immersive experiences that seamlessly blend sport, social interaction, and entertainment.

The recent buzz created by The Friday Crew—a collective of six international pickleball players and content creators—at Four E-Com Center on May 17 vividly illustrates this vision. They transformed the venue into a dynamic social sports hub, underscoring SM's ambition for pickleball: not merely a game, but a thriving lifestyle movement.

Leadership's Vision: Accessibility and Community

Joseph Francis V. Silva, SM Sports and Leisure Centers Senior Assistant Vice President for Operations, articulates the network's mission with clarity. "Through SM Active Hub, we continue to lead pickleball’s growth in the Philippines by making the sport more accessible, inclusive, and community-driven," Silva stated.

He emphasized that SM Supermalls, with its expansive court network, prolific tournaments, and innovative activations, stands as the most prominent and influential champion for pickleball and active living across the nation.

Join the Movement: Your Court Awaits

Ready to join the action? Booking a court, discovering clinics, and staying updated on upcoming events across the 29-mall network is effortless through the SM Malls Online App. With 86 courts, 29 malls, and over 100 tournaments and counting, the future of Philippine pickleball is undeniably bright, and SM Active Hub is at its pulsating heart.