SM Supermalls is rapidly expanding its presence in pickleball across the Philippines, turning its mall spaces into accessible hubs for one of the country's fastest-growing sports.
Key Points:
- SM Supermalls now operates an astounding 102 pickleball courts across 32 malls, with more planned.
- Free open play sessions are making pickleball accessible to thousands, driving massive engagement.
- The SM Active Hub initiative champions active lifestyles and community connection through sport.
- This robust network solidifies SM Supermalls as the largest mall-based pickleball network in the Philippines.
SM Supermalls' Pickleball Network Continues to Grow
A recent free open play event by SM Supermalls highlighted the mall operator's growing role in the Philippine sports landscape. Held in conjunction with the United States' National Pickleball Day on August 8, the event reflected the sport's growing global popularity while highlighting themes of fitness and community that are central to SM's vision.
Participation was designed to be simple. Enthusiasts registered through the SM Malls Online and Reclub apps to access the facilities. Each session gave players an opportunity to work on their strokes, footwork and follow-through while connecting with the growing pickleball community. This accessible format helps lower barriers to entry and encourages more people to try the sport.
The Vision Behind the Volley: SM Active Hub's Mission
Joseph Francis Silva, Senior Assistant Vice President for SM Sports and Leisure Centers, explained the broader goal behind the initiative. He said SM Active Hub is designed to make pickleball more accessible while meeting Filipinos' growing demand for active lifestyles and new experiences. The initiative reflects SM's commitment to creating dynamic spaces where social interaction and physical activity can come together.
Philippines' Premier Pickleball Powerhouse
The free open play event is just one part of a much larger and ongoing commitment. SM Supermalls has consistently hosted pickleball clinics and tournaments, helping build a stronger ecosystem for players across the country. This continued investment has helped create a solid foundation for the sport's growth across its properties.
That footprint has expanded significantly this year. With 102 pickleball courts now operating across 32 malls, plus three more set to open in Q3, SM has established the country's largest mall-based pickleball network. The scale of this network highlights the growing presence of pickleball across the Philippines.
Join the Movement: Your Next Game Awaits
The SM Active Hub is about more than pickleball. It is a broader community initiative that transforms everyday mall spaces into active hubs for different sports. Alongside pickleball sessions, it offers a range of events and programs designed to help people stay active and connected.
For updates on upcoming pickleball activities, clinics and tournaments, follow SM Supermalls, SM Active Hub and SM Game Park on their social media channels.
