Silverstone's struggle to attract MotoGP fans is not the result of a lack of effort from organisers, according to Red Bull KTM Tech3 chief executive Guenther Steiner, who believes the bigger challenge is increasing the sport's popularity in the United Kingdom.
The contrast between Formula One and MotoGP at Silverstone has become increasingly clear. Earlier this month, the British Grand Prix attracted a record crowd of almost 600,000 spectators across the race weekend, while last year's MotoGP event drew just 99,328 fans.
Despite the significant difference in attendance, Steiner insisted Silverstone has been working hard to promote MotoGP and rejected suggestions that organisers have not done enough.
"I don't think they treat them differently," Steiner said when comparing the circuit's Formula One and MotoGP events.
"Formula One is at a point where you almost don't need to promote it because the interest is already there. For MotoGP, we need to create more interest in the UK. That is the biggest challenge."