Anna Leigh Waters is extending her influence beyond competitive pickleball after being named IAM Worldwide’s first Global Sports Ambassador, marking a new chapter for the world No. 1 as she takes on a wider role in promoting wellness and healthy living.
Key Points:
- Anna Leigh Waters named IAM Worldwide’s first Global Sports Ambassador
- Partnership connects elite pickleball performance with wellness
- Waters fronts IAM Amazing Organic Barley Gummies campaign
- World No. 1 set to visit Manila for the Franklin Asia Pickleball Showcase
Beyond the Baseline: Waters' Wellness Mission
Waters' rise has closely followed pickleball's rapid growth around the world, with the sport continuing to gain mainstream attention and expand across Asia. In Metro Manila, the growing number of courts in converted venues reflects how quickly pickleball has attracted players from different backgrounds.
For IAM Worldwide, Waters' appeal goes beyond her achievements on the court. Her commitment, discipline and competitive mindset closely match the company's focus on combining performance with health and purpose.
Promoting Performance Through Wellness
As part of the partnership, Waters will lead the campaign for IAM Worldwide's IAM Amazing Organic Barley Gummies. The collaboration aims to connect the demands of high-level athletic performance with the importance of maintaining healthy habits in everyday life.
Waters said the partnership was a natural fit, with her approach to competition built around focus, discipline and consistently performing at her best. She also highlighted her belief in IAM Worldwide's focus on wellness and purpose-driven success.
The company similarly praised Waters as an example of dedication, athletic excellence and integrity, describing her mindset as closely aligned with its belief that long-term success starts with health and intentional choices.
Inspiring Pickleball's Next Generation
The collaboration also looks beyond product promotion, using Waters' profile to encourage athletes and everyday consumers to place greater importance on their well-being.
With IAM Worldwide continuing to grow its international presence, the partnership is expected to bring more activations, announcements and live experiences in the coming months. For Waters, it provides another platform to influence fans both on and off the pickleball court.
Her connection with the Philippines will also grow later this month when she heads to Manila for the Franklin Asia Pickleball Showcase. The appearance will give local fans an opportunity to watch the world's top-ranked player in person and further highlights how Waters' reach is extending across Southeast Asia.
