Burger King Japan is bringing pickleball to its menu again with two limited-edition burgers, each featuring 11 pickles inspired by the sport’s scoring system. Available nationwide from October 9, 2026, the promotion also includes free paddle keychains and a special in-app game with prizes for fans.
Key Points:
- Two Pickleball Burgers: Choose between the beef Pickleball Burger and Chicken Pickleball Burger, both featuring 11 pickles.
- Free Collectible Gift: Burger purchases come with a pickleball paddle keychain while supplies last.
- App Game and Prizes: Play through the Burger King Japan app from October 9 to 15 for discount coupons and a chance to win an exclusive branded paddle.
- Nationwide Launch: Available from October 9, with prices starting at ¥690 for the chicken burger and ¥1,490 for the beef version.
Burger King Japan Continues Its Pickleball Partnership
Burger King Japan is building on its partnership with the Pickleball Japan Federation (PJF), which began in 2025, through another pickleball-themed menu promotion. Following its previous pickleball burger launch, the fast-food chain is returning with two versions designed around the sport’s familiar scoring format.
Each burger contains 11 pickles, referencing the standard game in which a player or team typically needs to reach 11 points and lead by at least two to win. The promotion combines food, sports and fan engagement, helping bring pickleball into Japan’s wider lifestyle and popular culture.
Two Pickleball Burgers Join the Menu
This year’s limited-edition range features a beef burger and a chicken alternative, giving customers two options to choose from.
Pickleball Burger: Double Flame-Grilled Beef
The original Pickleball Burger features two flame-grilled beef patties layered with lettuce and onions. A creamy dill sauce with lemon adds a refreshing flavour that complements the savoury beef and the burger’s signature 11 pickles.
Chicken Pickleball Burger: A Crispy Alternative
For those who prefer chicken, the Chicken Pickleball Burger features a crispy, juicy chicken patty with the same pickle-themed concept. Both options put the 11-pickle detail at the centre of the promotion, linking the menu directly to pickleball’s scoring system.
Free Paddle Keychains and Exclusive App Prizes
Burger King Japan is adding extra incentives for pickleball fans beyond the limited-edition menu. Customers who purchase a Pickleball Burger can receive a free pickleball paddle keychain, with gifts available on a first-come, first-served basis while stocks last.
Fans can also play a special pickleball-themed game through the Burger King Japan app. Winning the game unlocks discount coupons, while a rare winning animation gives players entry into a lottery for an exclusive Burger King-branded pickleball paddle. The app promotion runs from October 9 at 1 p.m. until October 15 at 11:59 p.m.
Burger King Pickleball Burgers: Dates, Prices and Availability
The limited-edition burgers will be available at Burger King outlets across Japan from October 9, 2026, while supplies last. However, the promotion excludes branches at Kansai International Airport Terminal and racecourses.
Prices are as follows:
- Pickleball Burger (beef): ¥1,490
- Pickleball Burger set: ¥1,790
- Chicken Pickleball Burger: ¥690
- Chicken Pickleball Burger set: ¥990
With two burger options, collectible gifts and an interactive app promotion, Burger King Japan is once again using its partnership with the Pickleball Japan Federation to bring the sport to a wider audience.
