Cadillac have joined the likes of McLaren and Williams in revealing a special livery that will feature on their cars for the upcoming British Grand Prix.
With the race taking place over the 4th of July weekend, which marks America’s 250th birthday, the team have chosen to celebrate their roots with a red, white and blue design inspired by the United States flag, including stars and stripes elements.
Key highlights
- Cadillac will run a special red, white and blue livery for the British Grand Prix weekend.
- The design celebrates the 4th of July weekend, marking America’s 250th birthday.
- The stars and stripes theme will also appear on garage branding, driver helmets, and team kit.
- The livery will also be showcased at the Cadillac Formula 1 Team x Jim Beam Pit Stop BBQ at ESSENCE Fest in New Orleans.
A tribute to American heritage
The special colour scheme will extend beyond the car itself, with Cadillac confirming it will also feature across garage dressing, driver helmets, and official team apparel.
The branding will additionally be displayed in New Orleans during the Cadillac Formula 1 Team x Jim Beam Pit Stop BBQ at ESSENCE Fest, expanding the celebration beyond the race track.
“A moment of pride for the United States”
Dan Towriss, CEO of the squad, said the initiative reflects the team’s pride in representing the United States on the global stage of Formula 1.
“The 4th of July weekend is a moment for us to show our continued pride in representing the United States on the global stage of F1. We want to use it as an opportunity to allow new communities to discover the sport and share our passion,” he said.
Focus turns to Silverstone performance
Looking ahead to on-track action at Silverstone, Cadillac are aiming to bounce back after a difficult outing at the Austrian Grand Prix.
Team principal Graeme Lowdon acknowledged the challenges faced in Austria but remained positive about the direction of development. He added that recent upgrades introduced in Spielberg showed encouraging signs, with the team focused on executing a clean weekend in Silverstone to maximise performance.
“The Austrian Grand Prix was a challenge for us – but there is not one team in the pit lane that has not had similar days. We have been working incredibly hard to rectify the issues,” Lowdon said.
