MotoGP has plenty of room to grow commercially, but Pramac boss Paolo Campinoti believes there is one part of Formula 1's recent transformation that the motorcycle championship should never try to copy.
Formula 1 has experienced a major rise in popularity in recent years, attracting a younger and more diverse audience while expanding its appeal beyond traditional motorsport fans.
That growing cultural influence has also helped F1 attract wealthier spectators who are willing to pay for exclusive experiences at race weekends rather than simply buying a standard grandstand ticket.
Campinoti believes MotoGP can learn from that strategy, particularly as the championship looks for new ways to increase its commercial value.
"Formula 1 today has a different audience than ours," Campinoti said on Andrea Migno's Mig Babol podcast, as reported by GPOne.
"It has shifted completely toward the high end, leaving us plenty of room to position ourselves better."
However, the Pramac owner does not believe MotoGP should attempt to push premium experiences to the same extreme as F1.
Source: News.GP
Formula 1's Paddock Club packages can cost more than €15,000, or around RM70,000, for an event weekend. Campinoti believes prices at that level would be unrealistic for MotoGP.
"It's not right, and it's unthinkable to reach those levels, but we can certainly take a step in that direction," he said.
For Campinoti, the bigger issue is how MotoGP approaches growth. He believes the championship has focused too heavily on reducing costs when it should instead be looking for ways to generate more revenue.
MotoGP has introduced several cost-saving measures in recent years, including a single tyre supplier and control electronics. The lower categories have also seen changes designed to reduce expenses, with Moto3 moving towards a single-make format and both Moto2 and Moto3 receiving less track time at some events.
Campinoti believes these measures may help teams control their spending, but they do not necessarily create the kind of commercial growth MotoGP needs.
"To increase revenue, we need to do things that are a little more... it's hard to say, sexier," he said.
"If we keep saying we're saving €100 on transportation, fine, you save it. But real change comes from increasing revenue, not cutting costs."
His comments come as MotoGP moves beyond its first year under Liberty Media ownership. The company also owns Formula 1 and has played a major role in the championship's commercial expansion, including its efforts to reach new audiences and create more premium experiences.
For MotoGP, the challenge will be finding its own version of that success without losing what makes the sport different.
Campinoti's message is not that MotoGP should become Formula 1. Instead, he believes the championship should take advantage of its own growing popularity by investing in the product, improving the experience for fans and creating new ways to increase revenue.
F1's transformation shows how much a motorsport championship can grow when it successfully reaches beyond its traditional audience. MotoGP may not be able to replicate every part of that formula, but Campinoti believes there is still plenty of room for the championship to become bigger, more attractive and more commercially powerful.
